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The 1980’s
A. Alfred Taubman, a developer of shopping
centers and real estate, purchased A&W Restaurants,
Inc. in 1982, and a new era for A&W had begun.
A period of reorganization and
planning began. Franchising efforts were halted while a new
prototype was being developed, and new menu concepts and
management techniques were being implemented. In September 1986,
E. Dale Mulder, a multiple-unit A&W franchise owner and
former Executive Director or the National A&W Franchise
Association was appointed President of the corporation.
Also, by mid-decade, the
international division of A&W Restaurants had expanded it's
operations into 7 Southeast Asian countries. A corporate office
located in Malaysia continues to be the home of A&W's
international operations.
With Mulder's appointment,
franchising had begun again and a steady growth plan
implemented. An even stronger emphasis had been placed on
serving franchise needs and providing assistance to the
operators.
This re-invigorated environment soon
reaped big rewards in the form of an agreement to convert over
200 Carousel Snack Bars of Minnesota restaurants to
"A&W Hot Dogs and More" restaurants -- a
relationship which continues to thrive today.
Tracks 2000 Engineering Our
Success together
In January of 1991, the momentum of
the chain increased greatly with the addition of GeorgeE. Michel
as A&W Restaurant's new President and Chief Operating
Officer. A 20 year veteran of A&W Food Services of Canada,
Michel is credited with more than doubling the number of
corporate restaurants during his tenure in Canada and is also
recognized for guiding the company's growth by increasing the
number and strength of the franchise operations.
Michel
guided A&W Restaurants' expansion efforts into the captive,
high-pedestrian segment with an immediate focus on opening new
restaurants in food courts, shopping centers, office buildings
and multi-use complexes.
In January, 1992, Michel became Chief
Executive Officer of A&W Restaurants, Inc., and continued to
strengthen and lead the Company toward targeted growth. Under
Michel's watch, new A&W food carts and kiosk units began
being introduced to compete more aggressively in the alternative
site markets.
Looking Forward
In December of 1994, Sagittarius
Acquisitions, Incorporated, headed by Sidney Feltenstein
purchased A&W Restaurants, Inc., from the Taubman interests.
The new ownership, backed by the investment company, Grotech
Capital, will draw upon Feltenstein's long history of industry
experience (He is a former Executive Vice President of Marketing
for Burger King Worldwide and a one time key executive with
Dunkin' Donuts.), to help move A&W Restaurants into a new
era of growth and prosperity as it passes the year 2000
and beyond.
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