Letter From The Chairman

Dear Prospective Franchisee:

Thank you for your interest in the franchise development opportunities which exist within A&W Restaurants, Inc.

As you are undoubtedly aware, the A&W brand is a powerful, internationally recognized trademark. I came to A&W after years in the food service industry and, like you, I recognize the value of a well-established brand – a brand that has stood the test of time and prospered. It is my absolute belief in the power and potential of the A&W brand that brought me to this great system, and it has been my pleasure to add further velocity to its momentum.

A&W has made quantum leaps in progress from the old root beer stand you see on the first page. In doing so, however, we have not lost sight of those time tested elements of the A&W concept which have successfully built the brand for over three quarters of a century.

Today, there are about 700 A&W Restaurants located around the world. All but a handful of these locations are franchised, illustrating the tremendous commitment that A&W has had to franchising as its primary manner of doing business - a tradition that began in 1925, when A&W founder Roy Allen sold the very first franchise.

I have a very simple philosophy, We are in business for one reason and one reason only – to make people successful. For as you become successful, so do we. Therefore, the entire A&W organization is committed to making your investment in A&W as profitable as it can possibly be; 100% of our energies will be focused in that area. I invite you to read these materials as a first step towards investigating the opportunities available as a franchisee at A&W. Moreover, I would personally be delighted to answer any questions you may have.

Again, thank you for your interest in A&W Restaurants. I wish you luck in your deliberations and we stand ready to help.

Sidney J. Feltenstein
Chairman - President
Chief Executive Officer

back