The A&W Restaurants
Competitive Edge

A&W provides several competitive advantages which are of tremendous benefit to the A&W franchisee:

Internationally Recognized Trademark
From Bemidji, Minnesota to Bangkok, Thailand, Customers know and love A&W.

Unique, High Quality Products
A&W has built its good name on a variety of quality, proprietary items such as our Coney Dog Bacon Cheeseburger and trademark A&W Root Beer and A&W Root Beer Floats.

Established Mascot
As an extension of the trademark and goodwill ambassador for the brand, the A&W Great Root Bear has a special appeal to children and families.

Multiple Development Options
Opportunities for growth within the A&W system exist in the U.S. and abroad, with distribution concepts ranging from free standing restaurants to the most compact of the hot dog carts, and many options in between.

Support Services
A&W is committed to providing comprehensive support to our business partners, providing leadership and guidance to franchisees in the areas of operations, training, marketing, purchasing, restaurant design, equipment and development.

Personal Connection With The Customer
Although an intangible, the A&W brand carries an important additional strength. The brand is uniquely evocative of personal memories and meaningful associations. Apart from the positive, high quality reputation associated with the actual products, there is a definite "warm and fuzzy" brand connotation that translates to brand loyalty.

An Unique Treat
A&W offers a refreshing, welcome, often sought-after change of pace. Customers have become bored with many of the fast food options commonly available, and desire the kind of authentic products and unique dining experience provided by A&W.

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